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on Jan 13, 2012 in Camera Tech, Just Out!

The Nikon D4

Yeap, the D4 is no longer rumor, it’s here! Many of you knew about the announcement before I did, learning about it from text coming across my iPhone as I worked in a hangar. With each text and email came the essential question, “Are you buying a D4?” Cutting to the chase, I have no doubt I’ll end up with them. My name is Moose, I’m addicted to new camera gear! But the question has to be. Why?

My first pro body introduction was the F3 so I’ve done this soul searching thing a few times. I’ve written about this many times before but for those who are new to the site, here it is in a nutshell. What problems will the $6k investment solve making that investment viable? Now if you just want it because it’s new, this discussion is mute because you have the perfect reason to buy the D4. I have two needs I foresee in just two projects in 2012. I need faster writing buffer in my still captures and 1080p high ISO video recording. Now will solving those two needs bring in the income justifying the expense of the D4? And that’s how I look at it, simple money out, money in proposition. Now the money out is a given when you buy the new piece of gear, the money in isn’t. And that’s how the photography biz goes.

As of the writing of this, I have not seen or shot with a D4. I have read the specs, thought through what the D4 has versus what the D3x & D3s have. You can’t argue with the numbers, the D4 on paper is a better machine then the D3s. You can’t argue with the videos Corey Rich & Bill Frakes have created, they are gorgeous! But the one question I’ve been flooded with all week I simply can’t answer for folks. Should you buy a D4?

My fear is pretty simple, being on those two projects without buying the D4 and then needing its unique attributes that I know are available and not having them and missing the photo! So, I will have a D4 and will be selling my D3s. When I have images I can share, I will ASAP. In the meantime, many of you who already know you want and/or need the D4, you can Preorder your D4 right here. Whatever you do, keep your photography fun and you can never go wrong with what you own!