Is snow really white? Sure, it is in drawings and our imagination but in reality, is it really white? Since I look out at snow many months each year, I can tell you that it’s not always white. When is it truly white? When there are blue skies and bright sun. That’s when it’s white and bright (and exposure problems might occur). But as soon as you remove the sun, the color of snow radically changes from white to blue. Does its color really matter? It does if you have a story to tell. If you want to say it’s cold, blue is a great color cast for snow. You want to say it’s vast, you might want gray. That’s what you see in this photo of the Red Fox. How did I get gray snow and not blue (as there is definitely no sun at this moment)? I manually adjusted the White Balance. Yes, I know many just deal with that in post but being not only old fashion but very time conscious, I want it done right in the camera. Don’t know how to make any of this happen? Get a big white towel and drag it around in different types of light, sun, shadow, mixed, and take photos and teach yourself. You might not only learn something cool, but vastly improve your storytelling.