Winter has the instant feeling of being cold. In large part because when people see snow, they think cold. Add to this the normal preponderance of the color of blue, and folks just feel cold looking at a snow covered landscape. Now if you want that cold feeling to come through (misery likes company, right?) than that’s good. But what if you what folks to feel the warmth of the sun on that cold day? It’s really easy to do, especially if you get up to greet the sun. You just need the smallest amount of that warm color (yellow/orange) in your frame and folks will feel the warmth. The trick? You’ve gotta know light and white balance. You’ve got to get it right in the camera to start with and then finish it accordingly in post. I’ve used two examples here of what I’m talking about. Just remember, it’s all about light and emotion, so along with WB has to be exposure to tell a story the viewer can feel.

